Week´s news headlines – jul. 22th 2016

Trademarks 2016: Corporate Counsel Q&A

In an exclusive interview with Who’s Who Legal, Holger Gensmantel discusses his role at Carl Zeiss, the qualities that make a successful trademarks lawyer, the German legal marketplace and the challenges of fostering innovation while adhering to regulation.

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International report – How to protect weak trademarks

The recent rejection by the Brazilian Patent and Trademark Office (PTO) of the well-known Selaria brand, owned by famous luxury store chain Richards (part of Inbrands), has reawakened debate on an old topic: what defines the strength of a trademark? According to legal doctrine, trademarks are categorised according to their degree of distinctiveness and, in turn, their enforceability against third parties, and are classified as fanciful, arbitrary, suggestive, evocative, descriptive or generic.

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Snell Advanced Media escolhe a Gemalto para proteção contra ameaças à propriedade intelectual

A Gemalto (Euronext NL0000400653 GTO), líder mundial em segurança digital, anuncia que está fornecendo uma solução de licenciamento abrangente, flexível e segura para a Snell Advanced Media (SAM), um dos principais provedores de produção ao vivo, edição, distribuição de programas, infraestrutura e tecnologia de processamento de imagem para os setores de transmissão, pós-produção e mídia. O Sentinel Entitlement Management System (EMS) e oSentinel Rights Management System (RMS) possibilitam que a SAM agilize as operações de licenciamento e proteja a preciosa propriedade intelectual (PI) que envolve o xFile, seu novo conjunto de ferramentas de software.

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Snell Advanced Media selects Gemalto for Protection against threats to Intellectual Property

Gemalto, the world leader in digital security, announces that it is providing a comprehensive, flexible and secure licensing solution for Snell Advanced Media (SAM), a leading provider of live production, editing, playout, infrastructure and image processing technology for the broadcast, post production and media industries. Sentinel Entitlement Management System (EMS) and Sentinel Rights Management System (RMS) enable SAM to streamline licensing operations and protect the valuable Intellectual Property (IP) around its new product suite of software tools, xFile.

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Pokémon Go and The Law: Privacy, Intellectual Property, and Other Legal Concerns

Pokémon Go made 22-year-old Kyrie Tompkins fall and twist her ankle. “[The game]  vibrated to let me know there was something nearby and I looked up and just fell in a hole,” she told local news outlet WHEC 10.

So far, no one has sued Niantic or The Pokémon Company for injuries suffered while playing Pokémon Go. But it’s only a matter of time before the first big Pokémon Go related injury, whether that comes in the form of a pedestrian drowning while catching a Magikarp (the most embarrassing possible injury) or a car accident caused by a distracted driver playing the game.

Before the first lawsuits arrive, here’s a brief analysis of some of the legal issues involved with the new hit mobile game.

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China making bigger efforts to protect intellectual property

A TINY Chinese firm’s patent victory over Apple reflects Beijing’s efforts to better protect intellectual property that often work against Western companies — but sometimes benefit them.

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English High Court: ISPs Ordered to Block Websites Infringing Trademarks and Must Pay for Implementation

On 6 July 2016, the Court of Appeal of England and Wales upheld the validity of injunctions requiring the five leading Internet service providers (“ISPs”) in the UK to block consumer access to websites marketing counterfeit goods and infringing trademarks. Significantly, the ISPs, as intermediaries for the infringement, were burdened with the costs of implementing the blocking injunctions.

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Federal court case targets biker group’s ‘colors’

The trademarked Mongols patch is displayed at a 2008 news conference, the start of federal efforts to seize the motorcycle organization’s intellectual property. Ric Francis AP

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The EFF is suing over one of the worst US copyright rules

The Electronic Frontier Foundation is attempting to overturn a US copyright provision that can stop people from doing anything from remixing videos to fixing cars. In a lawsuit filed today, it argues that the Digital Millennium Copyright Act’s rules against circumventing copy protection — designed to stop people from pirating copyrighted works — places unconstitutional limits on free speech.

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