Tera among the top 10 best sellers in the Brazilian auto market

The VW Tera, from Volkswagen, has entered the Brazilian market and is already debuting among the country’s 10 best-selling cars. A success that begins long before hitting the streets: with trademark protection, even in the pre-launch stage – a stage where Di Blasi, Parente & Associados works closely with clients.

The strategy of registering and protecting names and trademarks from the very beginning ensures security, competitive value, and a foundation for future achievements, such as the well-known trademark status once again granted to the Beetle in Brazil.

Protecting a trademark paves the way for business growth and for strengthening great stories in the market.