Study maps the impact of the pandemic on the creative industries and the importance of combating piracy

The World Intellectual Property Organization (WIPO) published a study in collaboration with multiple professionals from around the world to understand the impact of COVID-19 on cultural and creative industries, identifying their initiatives and challenges in the confrontation of the pandemic and, consequently, the main trends and trajectories that emerged.

The research mapped that, for example, in Brazil, the Copyright and Connected Rights Collective Management Societies helped authors, interpreters, and musicians who were impacted by the cancellation of shows and performances in closed establishments. In total, R$ 14 million (almost US$ 3 million) of assistance was made available through an advance, in cash, of the values related to royalties, which were made available to 22 thousand professionals. Daniela Colla, a lawyer associated to Di Blasi, Parente & Associados, and co-coordinator of the Copyright and Personality Commission at the Brazilian Association of Intellectual Property, was part of the Brazilian team of researchers.

More broadly, the study confirmed that copyright concerns were a prominent issue during the pandemic, with two-thirds of the countries subject of the study estimating that at least 50% of the sector’s potential revenue has been lost to illegal exploitation of audiovisual content.

The final report reinforces the importance of proactive management of intellectual property assets by authors and title holders, as well as of public policies aimed at the problem.

To read the final paper published by WIPO, click on the link below:


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